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IDEAS FARM PROMOTES LIBBS DRUG WITH LEAP MOTION TECHNOLOGY

Libbs innovated during Socesp, one of the largest cardiology events in the world. To make new interactions with its target audience and call attention to a drug that controls arrhythmias, the lab has hired @Fullhouse, which in turn has Ideas Farm’s partnership to deliver state-of-the-art technologies.

For the event, Ideas Farm developed an interaction with sensors: they captured the movement of hands and, on big screens, allowed to control a heart out of time, as if it were an orchestra. Along with a medical avatar, visitors to the booth were invited to “rule” the heartbeat and put the heart back into rhythm.

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